Thursday, February 3, 2011

Always remain skeptical- Check out the video below!



Full article from SportsScientists.com

Link

The whole Power Balance debate is now winding down a bit, although it is still far from over. On the heels of their announcement, here in America New Balance finds themselves in a similar position as there are threats of a lawsuit against their WW850 "toning shoes." The shoes, which Reebok and Skechers also produce models, make wild claims about burning more calories and toning certain muscles, but the basis of the potential lawsuit is that one consumer injured herself after using them. Apparently Reebok and Skechers also face lawsuits.

A common theme arose in the discussion around our Power Balance posts, and that was surprise from you, our audience, that people actually believed the claims in the first place. It seems self-evident to most of you to be skeptical and wary of these kinds of claims, because you have the training or inclination to be somewhat skeptical, and your "science filter" (or maybe your "BS" filter!) is always on. But in the broader population this characteristic is lacking.